Amie Jack

Co-founded a freelancer platform, leading comprehensive go-to-market strategy and acquisition.

• Successfully launched a freelancer platform, leading comprehensive go-to-market and acquisition strategies.

Provided marketing operations advisory for startup execution in Lagos, driving strategic growth initiatives.

• Provided strategic marketing operations advisory, supporting startup execution in Lagos.

Led regional strategy and program execution for the Azure Startup Program, driving awareness and adoption across key African innovation hubs.

• Led regional strategy to drive Azure Startup Program awareness, trust, and adoption across key African innovation hubs.
• Designed and executed a 4-city AI & Azure Africa Roadshow, engaging 300+ founders, VCs, and ecosystem leaders.
• Managed 10+ strategic partnerships with accelerators, hubs, and investors to expand program reach.
• Led a team of 3 professionals for operations and content development, optimizing program execution.

Spearheaded global product marketing for Microsoft 365 Copilot, driving adoption and revenue across AI, SaaS, and hardware segments.

• Built and scaled the global Customer Advocacy program during Copilot's earliest launch stages, influencing over $60M in new customer upsells and boosting product trial engagement by 35% YoY.
• Established an Early Adopter Advisory Council and authored a high-priority weekly newsletter for the CMO and leadership, delivering critical customer intelligence and adoption metrics.
• Drove customer participation in marquee global events (e.g., AI Tour Paris, Enterprise Connect), curating customer quotes for executive keynotes and creating co-marketing assets with major partners like L'Oreal and Domino's.
• Managed four vendor teams to produce scalable content for internal and external use across web, social, and field channels.

Led go-to-market strategy and messaging for Microsoft Teams initiatives, driving successful product launches for SMBs and OEM devices.

• Spearheaded the successful launch of Teams Essentials, exceeding acquisition targets by 30% and driving a 10% increase in SMB landing page traffic within six months.
• Brokered strategic partnerships with OEM partners to co-launch Teams-enabled devices, shaping value propositions and securing deals across Microsoft.com.
• Directed a team of consultants to ensure seamless end-to-end campaign rollouts across content, project management, and copywriting.
• Developed and executed go-to-market strategy and messaging for SMB and OEM Teams initiatives, leveraging comprehensive market insights.

Owned end-to-end inbound and outbound marketing strategy for Microsoft's PC Accessories, aligning cross-functional teams for global product launches.

• Owned end-to-end inbound and outbound marketing strategy for Microsoft's PC Accessories portfolio, aligning cross-functional teams to deliver two major product launch cycles across global markets.
• Launched over 15 PC accessories in FY20 by partnering with Engineering, Design, Finance, Supply Chain, and Sales, crafting compelling value propositions and go-to-market assets.
• Developed and implemented a budget-optimized marketing strategy that generated over $50M in incremental revenue and boosted customer engagement.
• Strategized the complete lifecycle of PC accessories, including managing the End-of-Life program for older products while developing new ones.

Pioneered Microsoft's first SMB Customer Roundtable series and developed cross-functional programs to drive customer engagement.

• Pioneered Microsoft's inaugural SMB Customer Roundtable series, establishing a strategic pipeline for product storytelling and advocacy.
• Launched a cross-functional program to source and produce customer stories, boosting SMB engagement by 10% through tailored GTM assets and messaging.
• Optimized creative production processes, re-scoping agency work to save over $250K while accelerating delivery and maintaining quality.

Advised agencies on Facebook Ads strategy and designed training content for onboarding partner managers.

• Advised agencies on Facebook Ads strategy and product fit, enhancing campaign effectiveness.
• Designed comprehensive training content for onboarding new partner managers, streamlining their integration.